An experienced Product Manager with success providing solutions for demanding technology and business requirements. Strengths include planning and execution throughout the new product development lifecycle, with a focus on securing and prioritizing product and customer requirements, defining the product vision, and collaborating closely with engineering, sales, marketing and support teams to ensure revenue and customer satisfaction goals are met.
Part-time mobile and web product consultant, helping early stage startups develop their digital product and marketing strategies. I help clients establish their product roadmap, and implement processes for them to track, analyze and iterate efficiently. Past clients include STACK Media (Consumer, Media), PUSH Strength (Consumer), LemonDrone (Media), Corr-Jensen (Consumer), and Tails & Whales (e-commerce).
Manage projects and marketing efforts for a real estate and investment portfolio of commercial and residential properties. Identify properties for purchase, perform due diligence, negotiate purchase and sale contracts and organize and oversee the construction process.
Oversaw product development and helped establish the Company's direct-to-consumer strategy. Implemented an Agile development process and worked within a cross-functional team to conceptualize, prototype and co-author documentation for the Company's DTC offerings. Functioned as an expert in the product acquisition integration, and co-authored the specs used to design and develop STACK Personal Coach, a cross-platform subscription product that packaged STACK's video library into customized training programs for athletes.
Managed day-to-day operations, hiring, led design and engineering teams to successfully develop the company's mobile platform for iOS and Android. Worked within a distributed team that launched 5 native apps, which were featured prominently by Apple. Involved in all facets of the product lifecycle, including research, prototyping and BETA testing leading up to product launches. Responsible for defining relevant KPIs, and analyzing user data to inform feature updates and future products.
Subscription service providing users with video-based, custom workout programming on their phones. Syncs with a web dashboard that displays progress, and connects users with a personal trainer for one-on-one coaching.
iOS, Android, Web
User research, Interactive prototyping and testing, Defined specs
White-label web and mobile product that allows STACK advertisers to integrate native product ads in-line with editorial content and sport specific workout programming.
Project management, Interactive prototyping, Authored specs
Branded iOS app that allowed users to train alongside Adrian Peterson, by following programmtic video-based workout tutorials.
Project management, Interactive prototyping, Video production, Content marketing
Branded iOS and Android app that allowed users to train alongside Dwyane Wade, by following programmtic video-based workout tutorials.
Project management, A/B testing (pricing, landing pages), Video production, Content marketing
Branded iOS app that allowed users access to the golf drills and games that help keep Ernie Els at the top of his game. Included a side-by-side swing camera that allowed users to compare their form to Ernie's.
Wireframing, Project management, Video Production, Content marketing
Surf and lifestyle brand that offers modularized, weatherproof travel backpack designed for surfers.
Web development, Content marketing, Analytics and remarketing